Would It Be Appropriate To Vote For The Hottest Mom?

iVillage is running a contest that has generated a small amount of controversy. It a contest to determine the Hottest Dad and some people are wondering if there is a double standard here.

The question they are asking is what would happen if a publication that is primarily focused upon men ran a similar contest. Would there be any sort of backlash or uproar over this.

Some of the comments I heard suggested that it would be ok as long it used a respectable title such as “Hottest Mom” because they think any use of “MILF” would be offensive.

But if the contest is based upon looks and sex appeal is there any significant difference between the two? The iVillage contest isn’t based upon what kind of father the man is, just his looks.

“Once you’ve uploaded your photo, send the link to everyone you know! Make sure they vote and tell us how dreamy the hot dad in your life is.”

It is interesting to think about from a PR/marketing standpoint. It would be one thing to do it as an individual but quite another to have your brand get behind this.

I am willing to bet very few would be willing to take it on because of the potential backlash.

What do you think?

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By Joshua Wilner

Hi, I am Josh Wilner and I am happy that you have decided to visit my corner of cyberspace. I am a writer/marketer/friend and family man. My professional background includes more than twenty years in working with businesses to help them do a better job of connecting with their existing and prospective customers. More specifically I have worked with companies of all sizes from the Fortune 500 to the new start up to help them build, develop and grow their social media and marketing plans. I love spending time with my family and friends. I enjoy music, reading, writing, playing sports and laughing.

6 comments

  1. I think you are right — except in some cases where businesses do this intentionally as a stunt for traffic. That’s the dark side of marketing to fear. In any case, I don’t think either is productive.

    Reply
    1. TheJackB – Someone complained that this page doesn’t tell you what to expect to find here in this blog so I aim to rectify this with the next line. I am a father who writes about life, parenting, business, politics and fiction. I don’t use an editorial calendar because I don’t map out what I am going to write that far in advance. The primary focus will be on things that relate to children and parenting. But the nifty thing about that is that encompasses a wide range of things. Sometimes I work with companies on their PR/Marketing efforts. If they provide products or services I will disclose it. Here is an incomplete list of companies that I am currently or have recently worked with: Nintendo, Philips Norelco, Subway, Frigidaire and Mattel. Want to know more about me, keep reading. If I wanted to provide a professional description it would looks similar to this: Jack has a Bachelor of Arts degree in journalism from California State University Northridge. He has been writing for print and web publications for more than twenty years, covering a wide range of topics including: business, technology, parenting, politics, education, sports and religion. That is far too serious so I prefer to use something like: The Jack B. is a writer and author of 39 unpublished books and three screenplays. A former athlete and would be superhero he still fights for truth, justice and the American Way. Though he may look like a grown man, don’t fool yourself he is still a boy at heart. When he is not engaged in Walter Mitty like fantasies he is a husband, father and friend and blogs at TheJackB. Hmm…obviously I have since moved from Random Thoughts over to this place, but that is ok. This page is a work in progress which is a good description for me. I’ll probably tweak this on a regular basis so feel free to keep checking back in because you never know what might show up. I am a prolific writer and update frequently so don’t forget to scroll down the page to see what nugget of wisdom you just might have missed. Here is a short selection of posts to get you started. A Father Describes Parenting A Father’s Burden How Sister’s Helped to Train A Father of “Daddy’s Girl” Inside the Blogger’s Studio- A Dream, Er Nightmare The GermoPhobe What I Dream About I am In Love Becoming a Dad Dad’s Most Important Job A Decade of Dad Grandpa Donuts Why Your Post Sucks and Everyone Hates Your Blog A Letter To My Children- Things That Matter A Letter To My Children-2011 Dad Balances Fear Versus Reality Q&A With Daddy Blogger JackB Save The Last Dance For Me- 75 Years of Marriage An Uncertain Certainty Four Generations & A Wedding The Best Thing My Father Ever Said To Me 1 Foolproof Way To Become a Better Writer The Story Of A House- The Final Days He Died A Hero Twenty-Five Links That Will Make You A Better Writer/Blogger Thanks for coming by, I hope you like it. If you want to reach me use the contact form or try talk-to-jacknow-at-gmail-dotcom You can also find more information by clicking About Me and reading my profile there. Also, I encourage you to sign up for my newsletter using the form on the top right hand side of the page.
      Josh says:

      Hi Frank,

      There definitely are those businesses that would use this as a stunt or have found a way integrate sex into their efforts, a la Go Daddy.

      Some of them make me wonder if they have spent real time mapping things out or if they are just wining it.

      Reply

  2. Hey Josh

    The Hottest Dad contest kind of made me want to LOL. Particularly the quote from iVillage.

    People should have better things to do in their lives! And if they don’t then, they need to find something and quick :-).

    Reply
    1. TheJackB – Someone complained that this page doesn’t tell you what to expect to find here in this blog so I aim to rectify this with the next line. I am a father who writes about life, parenting, business, politics and fiction. I don’t use an editorial calendar because I don’t map out what I am going to write that far in advance. The primary focus will be on things that relate to children and parenting. But the nifty thing about that is that encompasses a wide range of things. Sometimes I work with companies on their PR/Marketing efforts. If they provide products or services I will disclose it. Here is an incomplete list of companies that I am currently or have recently worked with: Nintendo, Philips Norelco, Subway, Frigidaire and Mattel. Want to know more about me, keep reading. If I wanted to provide a professional description it would looks similar to this: Jack has a Bachelor of Arts degree in journalism from California State University Northridge. He has been writing for print and web publications for more than twenty years, covering a wide range of topics including: business, technology, parenting, politics, education, sports and religion. That is far too serious so I prefer to use something like: The Jack B. is a writer and author of 39 unpublished books and three screenplays. A former athlete and would be superhero he still fights for truth, justice and the American Way. Though he may look like a grown man, don’t fool yourself he is still a boy at heart. When he is not engaged in Walter Mitty like fantasies he is a husband, father and friend and blogs at TheJackB. Hmm…obviously I have since moved from Random Thoughts over to this place, but that is ok. This page is a work in progress which is a good description for me. I’ll probably tweak this on a regular basis so feel free to keep checking back in because you never know what might show up. I am a prolific writer and update frequently so don’t forget to scroll down the page to see what nugget of wisdom you just might have missed. Here is a short selection of posts to get you started. A Father Describes Parenting A Father’s Burden How Sister’s Helped to Train A Father of “Daddy’s Girl” Inside the Blogger’s Studio- A Dream, Er Nightmare The GermoPhobe What I Dream About I am In Love Becoming a Dad Dad’s Most Important Job A Decade of Dad Grandpa Donuts Why Your Post Sucks and Everyone Hates Your Blog A Letter To My Children- Things That Matter A Letter To My Children-2011 Dad Balances Fear Versus Reality Q&A With Daddy Blogger JackB Save The Last Dance For Me- 75 Years of Marriage An Uncertain Certainty Four Generations & A Wedding The Best Thing My Father Ever Said To Me 1 Foolproof Way To Become a Better Writer The Story Of A House- The Final Days He Died A Hero Twenty-Five Links That Will Make You A Better Writer/Blogger Thanks for coming by, I hope you like it. If you want to reach me use the contact form or try talk-to-jacknow-at-gmail-dotcom You can also find more information by clicking About Me and reading my profile there. Also, I encourage you to sign up for my newsletter using the form on the top right hand side of the page.
      Josh says:

      Hi Tim,

      That quote was the best of the worst. Wonder if someone is getting paid to run that contest.

      Reply

  3. I think that is that flat out dumbest thing I have seen in some time. OTOH if this is what people want to waste their life and time doing then umm…go ahead? Men, women, MILFs, whatever. I have to say I am kind of appalled that we can’t entertain ourselves better considering what else is going on in the world – the good, the bad, and the interesting. Part of me laughs it off but the other part wants to know what’s wrong with these people?

    Reply
    1. TheJackB – Someone complained that this page doesn’t tell you what to expect to find here in this blog so I aim to rectify this with the next line. I am a father who writes about life, parenting, business, politics and fiction. I don’t use an editorial calendar because I don’t map out what I am going to write that far in advance. The primary focus will be on things that relate to children and parenting. But the nifty thing about that is that encompasses a wide range of things. Sometimes I work with companies on their PR/Marketing efforts. If they provide products or services I will disclose it. Here is an incomplete list of companies that I am currently or have recently worked with: Nintendo, Philips Norelco, Subway, Frigidaire and Mattel. Want to know more about me, keep reading. If I wanted to provide a professional description it would looks similar to this: Jack has a Bachelor of Arts degree in journalism from California State University Northridge. He has been writing for print and web publications for more than twenty years, covering a wide range of topics including: business, technology, parenting, politics, education, sports and religion. That is far too serious so I prefer to use something like: The Jack B. is a writer and author of 39 unpublished books and three screenplays. A former athlete and would be superhero he still fights for truth, justice and the American Way. Though he may look like a grown man, don’t fool yourself he is still a boy at heart. When he is not engaged in Walter Mitty like fantasies he is a husband, father and friend and blogs at TheJackB. Hmm…obviously I have since moved from Random Thoughts over to this place, but that is ok. This page is a work in progress which is a good description for me. I’ll probably tweak this on a regular basis so feel free to keep checking back in because you never know what might show up. I am a prolific writer and update frequently so don’t forget to scroll down the page to see what nugget of wisdom you just might have missed. Here is a short selection of posts to get you started. A Father Describes Parenting A Father’s Burden How Sister’s Helped to Train A Father of “Daddy’s Girl” Inside the Blogger’s Studio- A Dream, Er Nightmare The GermoPhobe What I Dream About I am In Love Becoming a Dad Dad’s Most Important Job A Decade of Dad Grandpa Donuts Why Your Post Sucks and Everyone Hates Your Blog A Letter To My Children- Things That Matter A Letter To My Children-2011 Dad Balances Fear Versus Reality Q&A With Daddy Blogger JackB Save The Last Dance For Me- 75 Years of Marriage An Uncertain Certainty Four Generations & A Wedding The Best Thing My Father Ever Said To Me 1 Foolproof Way To Become a Better Writer The Story Of A House- The Final Days He Died A Hero Twenty-Five Links That Will Make You A Better Writer/Blogger Thanks for coming by, I hope you like it. If you want to reach me use the contact form or try talk-to-jacknow-at-gmail-dotcom You can also find more information by clicking About Me and reading my profile there. Also, I encourage you to sign up for my newsletter using the form on the top right hand side of the page.
      Josh says:

      It is pretty damn dumb, darn it. I suppose it must be effective at driving traffic because we see these posts and things of a similar nature all the time.

      Would be nice to see more thoughtful material, but…

      Reply

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