iVillage is running a contest that has generated a small amount of controversy. It a contest to determine the Hottest Dad and some people are wondering if there is a double standard here.
The question they are asking is what would happen if a publication that is primarily focused upon men ran a similar contest. Would there be any sort of backlash or uproar over this.
Some of the comments I heard suggested that it would be ok as long it used a respectable title such as “Hottest Mom” because they think any use of “MILF” would be offensive.
But if the contest is based upon looks and sex appeal is there any significant difference between the two? The iVillage contest isn’t based upon what kind of father the man is, just his looks.
“Once you’ve uploaded your photo, send the link to everyone you know! Make sure they vote and tell us how dreamy the hot dad in your life is.”
It is interesting to think about from a PR/marketing standpoint. It would be one thing to do it as an individual but quite another to have your brand get behind this.
I am willing to bet very few would be willing to take it on because of the potential backlash.
What do you think?