Quality Versus Quantity

More than a few experts like to stress the need to focus on quality over quantity. They’ll tell you that the worst thing you can do is publish a bad post and that doing so harms your brand. I take a different approach which dictates that sometimes you publish the posts that you didn’t hit a home… Continue reading Quality Versus Quantity

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Community Is The Key To Social Media Success

Sometimes I hate how cluttered and chaotic the blogosphere has gotten because it is substantially harder to create community than it used to be. Now you have to work twice as hard to write creative and compelling headlines that bring readers in and then add content that holds their attention and demands (politely) that they… Continue reading Community Is The Key To Social Media Success

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