This Is The Reason Your Blog Isn’t Successful

One of the best sales tricks I ever learned was how to approach a prospect and politely explain to them how they weren’t ready to use our services because what we had to offer was too powerful. I would couch it in terms that didn’t sound arrogant and highlighted confidence and security and nine times… Continue reading This Is The Reason Your Blog Isn’t Successful

Sometimes Experience Is Your Enemy

Sometimes experience is your enemy isn’t supposed to be a deep and philosophical remark. Rather it is a way of acknowledging that sometimes relying our own experience can prevent us from taking advantage of resources and opportunities that might otherwise help us. A client once told me he didn’t need a website because he didn’t… Continue reading Sometimes Experience Is Your Enemy

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Batman Hates Facebook and Pinterest

Bruce Wayne: Criminals aren’t complicated, Alfred. Just have to figure out what he’s after. Alfred Pennyworth: With respect Master Wayne, perhaps this is a man that *you* don’t fully understand, either. A long time ago, I was in Burma. My friends and I were working for the local government. They were trying to buy the… Continue reading Batman Hates Facebook and Pinterest

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