The Walking Dead & Blogging

“You take blogging too seriously, it would be more fun for you if you learned how to relax.”

The funny thing about a comment like that is how off base it is in relationship to my feelings about blogging and why I do this.

If I had thought the person who said it was truly interested in having a conversation about blogging I would have told them the first piece of advice I give about blogging is to have fun with it.

I would have told them to write for people and not for SEO and that readers can feel when writers are bored about what they are writing about but that wasn’t where this conversation started or was going.

“Josh, how many blogs are you going to write this week?”

“I know it is ticky-tack, but blogs refers to a ‘whole’ object. You write posts. It is like saying how many pies are you going to eat when you are referring to slices.”

The funny thing about the conversation is that when you look at that exchange it does sound like I am uptight, but that is what happens when you see a small excerpt and nothing more.

You miss the big picture.

The Big Picture Of Blogging

The big picture of or in blogging is to inform, educate and or entertain your readers or at least that is how I see it.

I picture a blog as being a community bar or barbecue. It is a place where you gather with friends and family to have conversations.

It is why I encourage comments and try to do what I can to build a sense of community.

It is not about how many readers, shares or pageviews I get nor how many comments.

Those aren’t the metrics that move my needle.

I like engagement and I like seeing that something I wrote resonated with people and made them feel something.


If you are among those who know me in real life and or are friends with me on Facebook you’ll notice that I am not the guy whose social media presence is built to portray something I am not.

You won’t only see things that make me look like I have a fabulous life and that it is filled with sunshine, rainbows and unicorns.

Nor will it all be storms and cloudy weather.

It is going to be a mix of both sides, good and bad plus a bit of silly ambivalence.

The Walking Dead & Blogging

If you are not a fan of The Walking Dead there is still a good chance that you have heard of it and are aware that is a very popular show.

What you may not know is that it is popularity doesn’t come from the gore and zombies that populate its episodes.

It is based upon the characters and the way fans relate to this.

That relationship between show and fan is something every blogger should try to emulate.

Fans root for the characters to succeed, survive and thrive.

And part of what makes the show so damn good is sometimes those characters die.

No one is truly safe, they’ll kill anyone off on that show, reminds me of Sons of Anarchy and Breaking Bad.

I love that about it.

Sometimes heroes fail.

Sometimes they have good days and sometimes they have bad days.

That describes all of us.

They are real.

Be real for your readers and you’ll find that good things come from that.

It Is Pure Blogging

Being real is what I like about Pure Blogging and part of why you’ll find me writing and reading there.

Dad Is Real

My son and I had a heart-to-heart about some tough subjects recently and I told him I am not very good at sugar coating some things.

“It is easier to figure out how to manage things when we look at what is going on and don’t pretend that things are something they aren’t.”

He nodded his head and I told him that the trick wasn’t to look at the glass as being half empty either.

There is a balance of realism that exists between those two positions and though I can’t tell you exactly where it lies I know it is there.

That is sort of the tricky thing to work with in life in general, remembering to focus on the big picture and to make like Johnny Cash and walk that line.

What do you think?

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By Joshua Wilner

Hi, I am Josh Wilner and I am happy that you have decided to visit my corner of cyberspace. I am a writer/marketer/friend and family man. My professional background includes more than twenty years in working with businesses to help them do a better job of connecting with their existing and prospective customers. More specifically I have worked with companies of all sizes from the Fortune 500 to the new start up to help them build, develop and grow their social media and marketing plans. I love spending time with my family and friends. I enjoy music, reading, writing, playing sports and laughing.

2 comments

  1. Hey there mate,

    It always makes me smile when I hear folks say “you take blogging [too] seriously”. Well, duh – shouldn’t you take everything you do seriously?

    Seriously doesn’t need to mean affording too much weight to something.
    After all, a brain surgeon has far more needs to take his/her job seriously than a blogger does. But seriously can simply mean caring – caring about presentation, caring about your readers,caring about the experience.

    Folks can be funny, eh? 🙂

    1. TheJackB – Someone complained that this page doesn’t tell you what to expect to find here in this blog so I aim to rectify this with the next line. I am a father who writes about life, parenting, business, politics and fiction. I don’t use an editorial calendar because I don’t map out what I am going to write that far in advance. The primary focus will be on things that relate to children and parenting. But the nifty thing about that is that encompasses a wide range of things. Sometimes I work with companies on their PR/Marketing efforts. If they provide products or services I will disclose it. Here is an incomplete list of companies that I am currently or have recently worked with: Nintendo, Philips Norelco, Subway, Frigidaire and Mattel. Want to know more about me, keep reading. If I wanted to provide a professional description it would looks similar to this: Jack has a Bachelor of Arts degree in journalism from California State University Northridge. He has been writing for print and web publications for more than twenty years, covering a wide range of topics including: business, technology, parenting, politics, education, sports and religion. That is far too serious so I prefer to use something like: The Jack B. is a writer and author of 39 unpublished books and three screenplays. A former athlete and would be superhero he still fights for truth, justice and the American Way. Though he may look like a grown man, don’t fool yourself he is still a boy at heart. When he is not engaged in Walter Mitty like fantasies he is a husband, father and friend and blogs at TheJackB. Hmm…obviously I have since moved from Random Thoughts over to this place, but that is ok. This page is a work in progress which is a good description for me. I’ll probably tweak this on a regular basis so feel free to keep checking back in because you never know what might show up. I am a prolific writer and update frequently so don’t forget to scroll down the page to see what nugget of wisdom you just might have missed. Here is a short selection of posts to get you started. A Father Describes Parenting A Father’s Burden How Sister’s Helped to Train A Father of “Daddy’s Girl” Inside the Blogger’s Studio- A Dream, Er Nightmare The GermoPhobe What I Dream About I am In Love Becoming a Dad Dad’s Most Important Job A Decade of Dad Grandpa Donuts Why Your Post Sucks and Everyone Hates Your Blog A Letter To My Children- Things That Matter A Letter To My Children-2011 Dad Balances Fear Versus Reality Q&A With Daddy Blogger JackB Save The Last Dance For Me- 75 Years of Marriage An Uncertain Certainty Four Generations & A Wedding The Best Thing My Father Ever Said To Me 1 Foolproof Way To Become a Better Writer The Story Of A House- The Final Days He Died A Hero Twenty-Five Links That Will Make You A Better Writer/Blogger Thanks for coming by, I hope you like it. If you want to reach me use the contact form or try talk-to-jacknow-at-gmail-dotcom You can also find more information by clicking About Me and reading my profile there. Also, I encourage you to sign up for my newsletter using the form on the top right hand side of the page.
      Joshua says:

      People are nuts. It is what makes them so fun, so interesting and sometimes so damn irritating.

      It is easy to tell others not to care about something they don’t, harder to care about it because they do.

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