Many people like to think running a blog is a free venture but they neglect to think about the value of their time and or ignore the costs for hosting and other services bloggers use to make their cyber sandboxes into something more than pixels on a page.
I control costs by conducting a periodic audit of the services I use and if I determine a service has become superfluous I stop using it.
Most of the time this serves me well but every now and then I discover I have made a mistake.
How You Can Kill Your Traffic In One Easy Step
A month or so ago I canceled a service I had been using for email and RSS. I didn’t do it because it is a bad product but because it wasn’t meeting my needs.
Here is where I made a mistake.
I forgot to deactivate and delete the plugin.
It is not the sort of mistake I make often but life was exceedingly busy and I was pulled in a million different directions so the personal blog had to take a back seat.
Because I was so busy I also forgot to run a quick check of the blog to make sure it was functioning as it is supposed to be.
The net result was the readers who used that service to stay informed about new posts didn’t receive the electronic notification to come visit and my traffic took a hit.
Initially I didn’t think much of it because the drop coincided with summer break and there is a natural drop that comes with this time of year, every year.
But then I received a couple of emails from people asking if everything was ok because they hadn’t seen new posts and that made me take a harder look at what was going on.
When Dad Bloggers Don’t Heed Their Own Advice
I tell my children that a good project doesn’t happen by luck.
It is based upon effort, good content and a willingness to double check your work. If I had followed my own advice and double checked the blog I would have avoided this problem and you would be reading a different post.
Except this time I didn’t follow my own advice and I got burned.
Mind you if this is the biggest challenge I face this month or for the rest of the year I will be quite happy because as challenges go it is minor.
It is unlikely to be the reason why I am not discovered by a big Hollywood agent who is anxiously searching for a blogger he/she can present to the world as the greatest writer ever.
Nor will it likely be the reason why some patron of the arts does not choose to pay me $100 million to do nothing but write stories.
But just in case you are that person who move either of those unlikely scenarios from fantasy into reality please know I am still happy to speak with you about how I can help you help me. 🙂
And with that my friends it is time to end this post so I can go watch the season finale of Game of Thrones where winter is no longer coming because it is already here, er there.