My vast and mighty legal team once asked me to concentrate on writing the kind of blog post that would never get me into trouble because some people look for the opportunity to be offended so they can sue you.
I smiled and told them I am confident they are correct in their assessment that some people look for offense and that some of them will try to use that to their advantage.
It took all of five seconds for me to wipe the smile off of their face because I said I was certain the only benefit in writing bland and uninteresting content is to cure insomnia.
I suppose if my sole motivation was to monetize the blog and I thought there was a legitimate chance to use this joint as a substitute for sleeping pills I would do so.
It might not be a great way to promote my skills as a writer but the money I could earn by offering a natural and drug free solution to insomniacs would likely serve as adequate compensation.
How Do You Build A Subscriber Base?
There is an ongoing conversation among bloggers about the best way to build a brand and to make it work on as many social media platforms as possible.
You can throw a stick without poking 983,292,833 bloggers in the eye while they read or write posts about the most effective tools for building a subscriber base.
Sometimes it feels like I can’t click on a blog without being hit by 98 pop-ups asking for me to subscribe to the blog and follow them on Facebook, Twitter and every other social media platform they can think of.
Many of those pop-ups and or overlays make me crazy because they ruin my reading experience.
Sometimes it is because they don’t work with responsive design and or aren’t mobile friendly so instead of serving as an accessory to reading they are an irritant.
It almost always leads me to ask the same question.
Why Do We Ask People To Subscribe To Our Blogs?
If you look at the most recent posts here it is obvious I am on another social media kick. I like shaking the bushes and not just to see what happens.
I like exploring and trying to understand what we are doing and why. I like figuring out if the puzzle pieces I try to assemble work together or if I just blowing so much smoke into the breeze.
Those of us who spend significant amounts of time in the blogosphere sometimes forget how many people are clueless about it because they are uninterested or haven’t spent much time within it.
Sometimes we forget that being a big deal online doesn’t always translate into terms someone else understands.
I am jaded about personal blogs being used as tools for passive income, book deals and or fame.
Been doing this for so long I am skeptical about the numbers people throw out regarding how much they earn from writing a few words about parenthood, technology, sports and or entertainment.
Doesn’t mean someone isn’t making a buck but the low barrier to entry and saturation makes it hard for me to believe that more than a few are getting the kind of dough that the passive income professionals hawk as being standard.
It is not like Field of Dreams and there is no guarantee that if you write it they will come.
Some of that is because of chaos and noise within the blogosphere and some of it is because some of the blogs are simply…awful.
And all of this makes me ask myself and others why we ask people to subscribe to our blogs.
Why Would You Have Children?
The discussion about blogs and subscribers always makes me think of a conversation I had with a family friend when I was a newlywed.
He asked me to explain why I was interested in having children and suggested if it wasn’t for religious reasons it had to do with ego.
His motivation wasn’t based upon trying to encourage me to become more religious or to discourage me from becoming a parent.
It was he said ‘a philosophical discussion.’
Maybe that is how I should pose the question of why we ask people to subscribe to our blogs. Maybe it is ‘a philosophical discussion’ or maybe it is something else.
Either way I see merit in asking ourselves the question for the same reason I asked What Would Happen If You Stopped Blogging?
I see knowing the answers to those questions as an opportunity to strengthen the blog.
What do you think?