What Is The Optimal Length For Social Media Updates?

Our friends at Buffer receive full credit for producing the infographic below.  We have received some criticism about some of the infographics we have uploaded here being hard to read so I tried to make it easier with this one.

My guess is we’ll have mixed results here. If you are on a computer or tablet it should be very easy to read but those of you who are trying to digest it on a phone may not enjoy the experience.

A few comments about the information below.

Ideal lengths are generally based upon real numbers (as in there is a character count limit) and studies that people/companies conducted which means you don’t always have to adhere to them.

Sometimes they make better guidelines than rules. I am a believer that content that is entertaining, informative and educational presents you with reasons and ability to adjust as you wish.

Of course I am the guy who wants to be The Dread Pirate Roberts and every one knows pirates aren’t fond of rules so keep that in mind.

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By Joshua Wilner

Hi, I am Josh Wilner and I am happy that you have decided to visit my corner of cyberspace. I am a writer/marketer/friend and family man. My professional background includes more than twenty years in working with businesses to help them do a better job of connecting with their existing and prospective customers. More specifically I have worked with companies of all sizes from the Fortune 500 to the new start up to help them build, develop and grow their social media and marketing plans. I love spending time with my family and friends. I enjoy music, reading, writing, playing sports and laughing.

2 comments

  1. Hey Josh

    Interesting that many of the suggested character lengths are much shorter than I’d imagined!

    Apart from the ideal blog post length. At 1,600 words, I reckon that’s a bit long for most blogs.

    I like the idea of using a larger font and fewer characters per line. That’s not something I’d thought of but I might experiment with it to see how it looks!

    Reply
    1. TheJackB – Someone complained that this page doesn’t tell you what to expect to find here in this blog so I aim to rectify this with the next line. I am a father who writes about life, parenting, business, politics and fiction. I don’t use an editorial calendar because I don’t map out what I am going to write that far in advance. The primary focus will be on things that relate to children and parenting. But the nifty thing about that is that encompasses a wide range of things. Sometimes I work with companies on their PR/Marketing efforts. If they provide products or services I will disclose it. Here is an incomplete list of companies that I am currently or have recently worked with: Nintendo, Philips Norelco, Subway, Frigidaire and Mattel. Want to know more about me, keep reading. If I wanted to provide a professional description it would looks similar to this: Jack has a Bachelor of Arts degree in journalism from California State University Northridge. He has been writing for print and web publications for more than twenty years, covering a wide range of topics including: business, technology, parenting, politics, education, sports and religion. That is far too serious so I prefer to use something like: The Jack B. is a writer and author of 39 unpublished books and three screenplays. A former athlete and would be superhero he still fights for truth, justice and the American Way. Though he may look like a grown man, don’t fool yourself he is still a boy at heart. When he is not engaged in Walter Mitty like fantasies he is a husband, father and friend and blogs at TheJackB. Hmm…obviously I have since moved from Random Thoughts over to this place, but that is ok. This page is a work in progress which is a good description for me. I’ll probably tweak this on a regular basis so feel free to keep checking back in because you never know what might show up. I am a prolific writer and update frequently so don’t forget to scroll down the page to see what nugget of wisdom you just might have missed. Here is a short selection of posts to get you started. A Father Describes Parenting A Father’s Burden How Sister’s Helped to Train A Father of “Daddy’s Girl” Inside the Blogger’s Studio- A Dream, Er Nightmare The GermoPhobe What I Dream About I am In Love Becoming a Dad Dad’s Most Important Job A Decade of Dad Grandpa Donuts Why Your Post Sucks and Everyone Hates Your Blog A Letter To My Children- Things That Matter A Letter To My Children-2011 Dad Balances Fear Versus Reality Q&A With Daddy Blogger JackB Save The Last Dance For Me- 75 Years of Marriage An Uncertain Certainty Four Generations & A Wedding The Best Thing My Father Ever Said To Me 1 Foolproof Way To Become a Better Writer The Story Of A House- The Final Days He Died A Hero Twenty-Five Links That Will Make You A Better Writer/Blogger Thanks for coming by, I hope you like it. If you want to reach me use the contact form or try talk-to-jacknow-at-gmail-dotcom You can also find more information by clicking About Me and reading my profile there. Also, I encourage you to sign up for my newsletter using the form on the top right hand side of the page.
      Josh says:

      @timbonner:disqus When I changed to this theme I noticed time on page increased. I think whatever we do to make it easier to read helps. Larger font, fewer character probably makes it easier on the eyes so…

      I am a skeptic about the perfect length for blog posts. People read 1000 page books so 1,600 words will work provided it is entertaining/informative/educational. Doesn’t have to be all of them, just one is enough.

      Reply

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