This post is going to be short and sweet.
If you are among the people who are writing posts that make the spurious claim that Facebook is trying to kill your business you might need to be hit in the face with a cocoanut.
I am going to avoid embarrassing some people by linking to these posts because there is nothing to be gained by shining a light on them here.
Why Are They Making These Claims?
A short while ago Facebook changed the algorithm they use for determining what is shown in your news feed. Some people believe they are intentionally throttling the posts to force businesses to purchase advertising.
I don’t care if this is true or not and neither should you because:
- Facebook is a business and they are allowed to change the terms of their service.
- You should never place all of your marketing eggs in one basket.
This is not the first time I wrote about this. Remember Facebook Doesn’t Owe You Anything covered the very same topic.
But since the topic seems to be creeping back up I figured it wouldn’t hurt to revisit it.
A Dynamic Environment
Part of the fun of the online world is that it is a face moving dynamic environment. If you want to be successful you need to be agile, adaptable and willing to shift gears quickly.
Sometimes that can make life a bit more challenging but it also helps prevent stagnation and there is much to be said for that. Think for a moment about the benefits of working in a place where you can threaten to hit someone in the head with a cocoanut.
The benefits and advantages that come with that are immeasurable. Of course if you live in cleveland or Detroit a good clomp to the side of your head might be less painful than looking out your window.
I kid, I kid.
Really.
I don’t advocate hitting people in the face with a cocoanut but if I did I would claim that Dale Carnegie wrote about it in his book on how to win friends and influence people.
What Is Your Back Up Plan?
Do you have a back up plan for your marketing efforts? What happens if your marketing efforts fail? It doesn’t have to be because of Facebook or any particular platform.
It is more of a general question of, what happens if you what you are doing doesn’t work? How will you handle that?
Would love to hear what you have to say in the comments. Inquiring minds want to know.
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