How To Entertain Your Readers

He Rode A Blazing Saddle

He Rode A Blazing Saddle.

Very few of you have seen the shot my friend Chuck took of me a while back and that is as they say back home, “a damn shame” and not because I am exceptionally handsome.

That goes without saying, as does my exceptional humility.

The reason it is a “a damn shame” is because Chuck ran out of film and you don’t get to see the fine results of my rope work nor do you see all the children I rescued from the burning barn.

Should You Entertain Your Readers?

I don’t have to even think about the answer to this question because to me it is obvious. If you entertain your readers they are far more likely to pay attention to your work and to continue reading it.

So the obvious question is not should you entertain your readers but how do you do it?

I like the four marketing lessons that Kerry wrote about at Mark’s Blog because there is a enormous pool of ideas/content to draw upon.

Take any one of those four and you have an excellent opportunity to entertain and to educate but there is another way to do so that I think people often forget about it.

Write about Things That Interest and Entertain You

It is much easier to entertain your readers if you write about things that interest and entertain you. If you find those things and share them chances are your tone will reflect your own interest and delight and that comes through.

The same thing happens in person too. Think about your tone of voice and body language when you talk about things that bore you and the difference when you talk about things that interest you.

There is often a big distinction that we are not always cognizant of.

Blogging doesn’t have to be all work and no play.

What about you? What do you think?

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