This Is The Magic You Try To Create & To Capture

That is one of my favorite videos for both personal and professional reasons. I see it as illustrating quite vividly that life is about moments and that is the sort of thing that resonates with me.

Professionally it is what I strive to achieve. I want my words and campaigns to capture your attention because they touch you, because they make you feel and remember.

And personally, well that is easy too.

The video is a reminder to try to be present in all the situations we encounter, deal with and or enjoy/deal with etc. You get one ticket to use on this ride, might as well enjoy it.

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