Confession: I am not going to provide you with 365 reasons why you should try to publish year round because sometimes less is more and this is one of those times.
The point and purpose of using “365” is that it is a familiar number and numbers catch a reader’s eye making it more likely they will point and click their way into my corner of cyberspace and getting them through the front door is half the battle.
One of the best ways to do that is to continue to provide new content when others are not.
Publishing Year Round
Many bloggers shut down for the holidays and that presents a golden opportunity for you to find and secure new readers.
When readers are searching for content you want to position yourself as the answer to the “Who Ya Gonna Call” line from Ghostbusters. It is part of how you build trust and credibility.
While it is critical to provide useful and factually accurate content it is also critical to make sure your readers know the shop is manned and and not abandoned. When you are competing with millions of other bloggers and thousands of distractions you need to leverage the tools and resources you have at your disposal.
There is no doubt that many people go on vacation around the holidays and that the climate changes. If you review your analytics it is possible you will see that your traffic slows down a bit.
Notice we used the word slow and not stop.
Can You Take A Vacation?
Don’t misunderstand this to mean that you cannot take a vacation because you can. One of the best parts about your blog is that you if you plan ahead you can continue to supply a steady stream of fresh content for your readers.
There are a lot of ways to do that such as scheduling posts in advance or asking people to guest blog for you. The hardest part is planning ahead and then making sure that someone can check on things while you are out.
In an ideal situation you have an established community that you can rely upon to help you keep things going. The nature of that relationship will vary but for the sake of the example community members might be the people that guest post and perhaps respond to comments.
There Is No Single Way To Success
There is no single path to social media success which means part of your task is trying to figure out what methods work best for you and your particular situation. However we are going to take a risk and assume that you one of the reasons you are blogging is because you want a bigger platform for your writing than the diary under your bed or bathroom wall will provide.
If that is the case then I can guarantee that publishing new content when others go dark can be a very effective tool.
What about you? What do you think?