Long time readers may recall that I am a fan of Google Plus. It is a solid platform that offers some of the best tools for engagement online.
They just rolled out a new offering that I am really intrigued by called Google Communities. From a distance I like what I see because you can create public and private communities where you really foster engagement and…community building.
Since people power social media community building is something that I am really interested in and that is a big part of why I created my own Google Plus Community called Wilner’s.
If it works out the way I want it to it will become a valuable part of what I am building, but it remains to be seen how it will work or if it will be one place too many for people to visit.
Is It A Good Use of Time?
People are really busy so there is a legitimate question about whether it makes sense to ask them to spend time in yet another place. The question about whether it is a good use of time is going to serve as a big part of why it succeeds or fails.
And the way to measure that is going to be based upon something that is subjective- does it provide value? When you visit Wilner’s the goal will be to provide the value we just talked about.
It will be a place that you can hang out with interesting people and have interesting conversations. That is the goal, to make it valuable and worth your time.
Why Google and Not Facebook?
The Facebook page is still live and it will remain so. It is active and it is growing more so day by day.
The idea is to provide outposts where people spend their time. Some people hate Facebook and will never visit. Some don’t like Google Plus and some fall everywhere else.
One of the ways to figure out what works is to experiment and that is what I am doing here. Fact is much of social media and marketing for that matter is about being a mad scientist who is willing to take advantage of the dynamic environment and test things out.
Failure is Not To Be Feared
Those who fail to succeed in social media usually do so because they forget it is about people and that it takes time to build something worthwhile and solid. It takes time to build relationships and part of the way to do that is to continue to seek out ways to engage.
That is what I am doing here. I am taking a chance and asking you to walk with me down the road a little bit farther. If it doesn’t work than it doesn’t work.
Those who don’t find value will move on to wherever they choose and the rest will be a part of something. Don’t know exactly what that looks like other than to say there are lots of different faces involved.
Come join us. Come hang out at Wilner’s and be a part of the conversation.