What Do Rusty Screwdrivers and Marketing Have In Common?

Craftsman Flathead Screwdriver

Craftsman Flathead Screwdriver (Photo credit: Ivy Dawned)

It is generally considered bad form to suggest you want to stick a rusty screwdriver in the eyeballs of whatever marketing hack wrote the easy to understand instructions for using product/service XYZ, so I’ll pretend I didn’t say it.

Scratch that, I am not pretending. I wrote it and I’ll own it but I’ll cover my butt by saying I don’t really want to stick a rusty screwdriver in anyone’s eyes but I would like to…

Want to read the rest of this post? You can find it at: What’s Missing In Your Marketing Materials?

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