A short while back I was involved in a discussion with a bunch of dads about how we are portrayed in the media and the consensus was there are a plethora of commercials/television shows and movies in which fathers are made to look foolish.
The feedback among the men was mixed ranging from those who thought it didn’t matter to the guys who said they would not purchase products from companies that think it is ok to make dad look stupid.
My own feelings are mixed. My identity isn’t developed or derived from what I see on television or how the media portrays dads in general so part of me doesn’t care.
However when the discussion moves into brand influence and whether fathers should be part of the target demographic my attention is peaked because there does seem to be a misguided belief circulating around that men just don’t care and/or that our opinions are secondary to women/mothers.
That is a mistake.
It doesn’t take into consideration single fathers, stay-at-home-dads or delve into how work is divided at home. Maybe it is too small a sample group but I know many fathers who are either the primary cook or share the responsibility equally with their wives so I can’t help but wonder why more attention isn’t paid to dad.
Hyundai’s Smart Marketing Move
I can’t tell you about who pushed for Hyundai to produce the commercial below but it is well played. The timing is excellent and the content is going to be the kind of thing that dads will be happy with and that includes those of us who don’t like how we are portrayed and those who are ambivalent.
Can’t say more than that, but the car does look kind of cool. Might be worth looking into when I buy my next vehicle but you won’t find my son behind the wheel and not just because he is 13.
Dad has to have something that is just his, doesn’t he. 😉