Community Is The Key To Social Media Success
Sometimes I hate how cluttered and chaotic the blogosphere has gotten because it is substantially harder to create community than it used to be.
Now you have to work twice as hard to write creative and compelling headlines that bring readers in and then add content that holds their attention and demands (politely) that they respond to a call to action.
More on this in a moment, but first we’ll take a break to share the last five songs that I listened to on iTunes.
Saturday Night Music
- Reflections of My Life -Marmalade
- Come Live with Me-Ray Charles
- The Long and Winding Road-Ray Charles
- May This Be Love- Jimi Hendrix
- Under Pressure- Queen and David Bowie
Been thinking about what I could do to build this blog and make it into something more than it is and realized that there are two fundamental issues slowing things down.
There simply isn’t enough content and I have been too slow responding to the comments as they come in.That is not particularly insightful or profound, it is common sense.
If you want to build a community you have to provide people with a reason to visit. The initial step is to provide them with content that is of interest and value to them and to do so consistently.
A decade ago when I started blogging we didn’t have to contend with Twitter, Facebook, Google+, Instagram, Redditt or any of the million other distractions that exist now.
But we live in the present which means that you have to put out and provide consistently or your people will find other places to hang.
Respond To Comments
The biggest challenge I have is dividing my time between responding to comments, visiting other blogs and writing. I appreciate the time people put in here and respect it, but I get caught up in wanting to write more than anything else.
Check that, I want to read too because that is a central part of becoming a better writer and that is the focal point.
So I find myself trying to respond to comments in a timely fashion and make an effort to visit those who commented as well as others who are of interest to me.
But sometimes I just run out of time.
Another Tool For Building Community
And so I find myself thinking again about Livefyre and wonder if that will help. The real time aspect also lends itself well to helping you to engage with others.
That is the sort of situation I would like to see develop here. When y’all start to converse amongst yourselves than I know I have something special.
That doesn’t mean it isn’t now, but it would make things a bit different.
Not sure yet if I am going to make the change, but I am thinking about it.
Five More Songs
- Remember- Jimi Hendrix
- Heart Full Of Soul- The Yardbirds
- Darkness On The Edge of Town- Bruce Springsteen
- Uncle John’s Band- The Grateful Dead
- Happy- Bruce Springsteen
And now the floor is yours.