Tuesday night I received an email from someone who offered to teach me how to write “dynamic, turnkey copy that is optimized for SEO (Search Engine Optimization) and guaranteed to drive copious amounts of traffic to my blog.”
My response was to point, click and delete.
It wasn’t because I don’t believe in SEO or see value in it. It is a very useful piece of the puzzle and when used effectively a tremendous asset. However many people don’t understand how it works well enough to teach others how to use it or why they should.
If I was going to take a course I would probably look at what Sean McGinnis is doing at 312 Digital or someone else who showed me they understand how to communicate and write for people.
I am not interested in paying for writing advice from someone who sent over 598 words of “Authentic Frontier Gibberish.”
Write For People
Not unlike many bloggers I would love to have a million or more readers grace these Hallowed Halls of Cyberspace each month. It would be wonderful to be faced with the problem of trying to manage a community of that size.
Sadly I am more than several hundred thousand people away from hitting that mark so there is a lot of work to be done to build things around here. However I have a simple, yet effective plan to help reach that objective.
It is based upon the following three words:
Write For People
It is not real complicated. Write posts that people want to read by providing useful content that is interesting and easily digested.
When you write for people you use the same sort of structure you would use in person by telling a story that has a beginning, a middle and an end.
Don’t Be The Schmuck On The Camel and pepper your posts with gobbledy gook because it turns people off.
Rhyme and Reason
I have been a part of multiple discussions about why some content sticks and why some doesn’t. Sometimes you can come up with logical reasons why people bounce and sometimes there isn’t.
People like to think our decisions are based upon logic but it doesn’t always work that way. Different voices and styles of writing impact us in different ways.
It is part of why we have multiple news sources covering the same stories, but let’s not focus on publications that are written and edited by professionals. Let’s talk about blogs.
Let’s talk about blogs because it is why you are here.
People Power Social Media
People power social media and if you want to make your presence known you have to relate to people and be relatable. It is part of why I share some personal stories about the proper age for children to receive a cellphone or favorite movies.
It is why I like the Google Plus communities and hangouts–they build connections.
People power social media and writing for people powers the blog.
People are also the reason why I try to balance my time online versus offline. I don’t want to find myself in a position where there is a reason to say it is time to quit blogging.
Why Are You Here?
I am a blogger because I am a writer, a storyteller and a marketer. This joint provides me with the opportunity to ply and practice my trade.
It is something that is a consistent source of fun and it is only enhanced by being something that helps me earn a couple of bucks.
People are a big part of that.
This place has also served as a place where I have new friends and learned many things. My ledger is well in the black.
Writing for people is my anchor.
How about you?