I am not happy with the post you will read below. I don’t see it as being representative of my best work.
You might wonder why I am sharing it with you and not saving it as a draft for me to work on later. It is because I see an opportunity here to do something different here that is still beneficial and that you might find useful.
Let’s start with the issues I see here:
- There are multiple ideas but the transitions and segues aren’t as smooth as I would like them to be.
- It needs a photo or visual element at the top and maybe in the middle to secure it. The video is nice, but it is at the bottom and its purpose is murky.
You can attribute this to fatigue and multitasking. I was tired and working on too many different things so we ended up with that small mess below. The way I would approach fixing this is to follow some very basic guidelines.
Every good story has a beginning, middle and end. I’d begin by identifying whether I did a good job of making those three sections clear to the reader. If I didn’t feel like I had done a good job of it I would probably do some slicing and dicing.
That might include creating an outline and then taking some time to determine whether all of the pieces of the puzzle are necessary and whether it would be made stronger by adding or subtracting.
Show Your Warts
Some times the best way to build a connection and community is by showing your warts and sharing your mistakes. That is part of the point and purpose of this post. This is me saying I think this post could be better and here is why.
In the process not only am I trying to learn a few things I am hopeful that this will intrigue some of you and encourage you to stick around. The human side of blogging is what I am reaching for now. I guess time will tell whether this works or not.
Ok, time to show you what I am speaking about.
What We Have Here Is Failure To Communicate
The hardest part of writing isn’t coming up with great ideas or building a readership to read those words. That is not to say those are easy things either, because they can be challenging too.
Content is king is the mantra you will usually hear. Surf the mighty blogosphere and you’ll see it repeated…everywhere. Close your eyes and listen to the people chant at the altar of content is king. But don’t get too close because you might be splattered with blood from the sacrifices offered to the mighty Lords of Content.
I take exception with it all and it is not because I don’t believe in great content.
Great content is what turns a passerby into a subscriber but it is not the hardest part of this gig. The hard part comes down to two things:
- Put Pen To Paper.
- Sustain Your Effort.
Sometimes Writing Is Lonely
Writing can be hard and when it feels like no one is responding to your words it can be even harder. If you are writing a business blog and you don’t see much in the way of comments, users, subscribers or pageviews it can feel like a lonely world.
It doesn’t get any easier when your supervisor and or colleagues ask you why your copy isn’t generating hundreds of leads that lead to millions of dollars in sales. Those moments don’t always lend themselves to discussions about what metrics are truly significant and what aren’t or discussions about whether your sales team is effective or not.
As a writer you can’t allow a lack of validation to stop you from writing. It is no different from playing for the Lakers or the Dodgers. What happened your last time at bat or at the free throw line can’t be a part of your thinking.
I know, that is easy to say and harder to do. Missed free throws and strikeouts make you wonder if the problem lies within you. They make you question yourself and they affect your game.
It is not any different within the blogosphere. People find a million reasons not to put pen to paper and that has a negative impact upon their blog/brand.
Just Write and Sustain Your Effort
The most effective way to combat this is to just write. Put pen to paper and finger to keyboard and let the words flow. That doesn’t mean you shouldn’t strive to produce great content because you should.
But if you only want to take a crack at it when you feel like you are going to hit a home run you are going to hurt your efforts. No one hits a home run or writes a post that goes viral every time.
You can’t build a community without consistency and without regular posts you will find it difficult to build that community.
The Value of Community
There is a reason why I keep writing about community. It is because a great community becomes the heart of your blog and or your brand. A great community provides you with critical information and feedback.
They serve as your best ambassadors and create the best testimonials. A great community supports you and helps prop you up when things are hard.
The formula for sustaining your effort is simple:
Discipline, Practice and Community.