Every time someone tells me that I need to build a list and start an email newsletter I think of the pile of books around my house that I still haven’t gotten around to reading. That pile isn’t shrinking as fast as I would like it to and is not because I am not reading.… Continue reading Do You Really Want Another Email Newsletter?
What Is The Difference Between Fact & Opinion?
My Facebook feed is filled with a mix angry rhetoric, humor and inane commentary about this and that. Sometimes I read the comment thread and I wonder if people know the difference between fact and opinion. It reminds me of a Constitutional law class I took in college. We were learning about free speech and… Continue reading What Is The Difference Between Fact & Opinion?
The 1,982nd Greatest Story Ever Told
Some experts say that headlines are the most important feature of a blog post. They might suggest that The 1,982nd Greatest Story Ever Told is not the best choice and recommend we use an alternative that is more likely to attract readers. Those of you who have heard me tell the story about swimming with… Continue reading The 1,982nd Greatest Story Ever Told
How Do You Become A Better Storyteller?
An ordinary story is composed of a beginning, a middle and an end. The question you should be asking yourself is how do we take ordinary and make it extraordinary? And if you can’t make ordinary into extraordinary what can you do to make people care? How do you make them relate and root for… Continue reading How Do You Become A Better Storyteller?