Saturday night, about 8 PM or so and I am taking a couple of minutes to put a few thoughts down on paper.
The great content race of 2013 is sort of a misnomer because really it is the great content race of time. It is a reference to the goal of building a blog that is well read and regarded by more than a few as being chock full of useful content. It is the goal of building a community that adds quality to the blog and provides support as needed.
Since I am in the midst of a whirlwind trip back to L.A. I haven’t had time to write the way I want to. Part of me doesn’t mind because you can’t replace time with your family, once it is gone it is gone but at the same time part of why I blog is for them.
This joint has led to work and income that helps put clothing on the backs of my children and has helped to ensure they have food and a roof over their head. This blog is where I have spent time working on building a brand of substance.
That means it offers proof of some industry experience in a variety of areas. It helps demonstrate some understanding of marketing, social media, writing and community building but none of those things are short term projects. They require time and an investment of energy.
Nothing Good Comes Easy
Experience has taught me that when you build something of substance and use a real foundation you need time to make it happen. It is rare that you can build an overnight sensation that has real legs and that is ok with me.
Good things come to those who are willing to work hard and work smart. Good things come to those who sustain their efforts and to those who understand how to adapt and change with whatever comes at them.
Take that for whatever it is worth. My goal is always to be among the last men standing. Don’t always have to finish the race first to win, but you do have to have the stamina and willingness to take one more step than the next guy.