Every year the night before my birthday I promise to call my parents the next day at 4:36 AM so they can relive the glory of the birth of their favorite son. For the past forty some odd years my failure to come through has put a smile on their face, but that may not happen this year.
That is because we live in different time zones and at 6:36 AM C.S.T. I will definitely be awake and more than happy to remind them that their bouncing baby boy is hungry and ready for breakfast.
Sadly we won’t be able to share that meal together or any meal on my birthday but I do have a potential solution. They could print out the picture above and place it at my seat at the table and sing my praises.
Where Should You Focus Your Attention
That picture was taken in early March of this year. I have mixed feelings about it. I don’t like my hair, my pants are falling off and I really should have worn a different pair of shoes.
Does any of that matter? Is any of it significant or any material import?
It really depends on who you are speaking with. Friends and family might have some interest in those things and someone who is into fashion might have comments or questions about my attire.
But what happens when you look at my face? Does it look honest, trustworthy, warm, intelligent and or friendly?
There Is a Business Lesson/Comment Here
Ignore the narishkeit (foolishness) of the beginning and think about how your business and how many different parts make it go. Think about how much information is being thrown at you at breakneck speed and then ask yourself where do you focus your attention.
Ultimately the question of where to focus our attention is one of the most critical ones we face on a daily basis because time is a limited resource and how you spend it has a significant impact.
The most successful companies I have worked with and people I know have all been very good at mastering time and controlling the flow of information so that it did not overwhelm them.
A couple more thoughts/comments to share with you and then it will be time for me to focus my attention on my kids.
If your business has a website and you haven’t installed some sort of analytics package you are making a huge mistake. If you have installed an analytics package and haven’t taken the time to learn how to use it you are making just as big a mistake.
Data can be great but if you don’t know what you are looking at you can succumb to information overload and lose you ability to determine what really is important. There is no real distinction between not having data and not understanding it.
What do you think?