The blogosphere is littered with posts about how content is king and how we all need to work hard to create great “titles and tags” that will “attract eyeballs.”
All of that may be true but those people are missing the boat here because what you need to do is learn how to tell a “simple” story that has a beginning, middle and an end.
Really, it is that easy. If you are selling a product/service tell the reader what the features, functions and benefits are in terms that are easy to understand.
Or if you are not selling anything and are just trying to convince people to read your words you can still use the simple formula.
Beginning, Middle and End
Blame my ire upon the writers of the &$^&%^$%T information I was forced to read 17 times. Ok, I didn’t read it 17 times but it took me a solid three to be confident that I understood what they were saying .
Most people won’t stick around that long, but I did because I had to.
Writers never want to hear stories about people having to force themselves to read their work.
But for some reason some of them think the only way to write is to populate their work with vocabulary words that you don’t often use in daily parlance. It is a good way to try and impress your English teacher and an even better way to chase away readers.
Many readers won’t be willing to take time to look up words they don’t understand so unless they have to read and understand what you are writing they will probably point and click their way to the next page.
Simple doesn’t mean you are talking down to others or that you are trying to speak to the “stupid people.” Simple can be elegant and eloquent.
What it really means is that you care enough about the reader to help them maximize their time.
Good things come from that. If you provide useful content that is easily understood and simple to read you will find your pageviews and backlinks increase.
Your readers will be more willing to recommend that their friends/colleagues read your work too.
What do you think?