The 27th Biggest Lie In Blogging

Slow Time in Wrist Watch on Dry Leaf

I am typing slowly so that the social media experts who provide stellar advice to write epic content and to make sure it is not any longer than x number of words can keep up.

Unfortunately they probably won’t feel the snark dripping off that first sentence or see the sneer on my lips. Sorry mom, I am not being nice here but these people are peddling snake oil and it makes me crazy.

I Hate Your Epic Content

Every time I read a post where someone talks about writing epic content I want to use their head to clean the toilets at Grand Central Station. The word is meaningless, epic that is.

We killed it through inappropriate and over use.

Don’t ask me to explain why I hate your epic content. Don’t ask me to point out that so much of it is based upon your personal preference and not upon metrics we can discuss or upon facts/studies we can see.

Don’t ask me to point out that you and the echo chamber you belong to post the same old crap and never provide any new insight or analysis. If you are not coming up with something new and useful it is highly unlikely that it can be called epic.

Stop Making Up Crap About How Long Posts Should Be

The 27th biggest lie in blogging is the one where bloggers try to instruct you about how long posts should be. This idea that people won’t read more than 500 words is nonsense and patently false.

If you provide useful and interesting content people will take the time to read it.

People still read books and they read ones that aren’t filled with pictures and popups. If they’ll read 500 pages of erotica (50 Shades Of Grey) they’ll read 800 words about how to write a speech for your son’s Bar Mitzvah, how to build a birdhouse or the 25 most important plugins for your blog.

There is no single path to success in social media.

I don’t particularly care how you go about your business other than if you are promoting misinformation. FWIW, my stats show that more than 1/3rd of my readers spend more than 5 minutes on the blog.

That is a healthy chunk of time, especially for a society that has a short attention span.

Maybe it is because I produce epic content. 😉

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6 Comments

  1. Joshua Wilner/A Writer Writes November 12, 2013 at 11:18 pm

    susancellura If all they did was squat I would be happier, instead of that we get these “epic” announcements.

  2. susancellura November 12, 2013 at 10:55 am

    THANK YOU! I’m tired of people squatting on the latest buzzwords.

  3. Joshua Wilner/A Writer Writes November 10, 2013 at 5:52 pm

    pvariel Hi Phil,
    Now your comment might actually merit being called epic especially when measured against some others I have seen.

  4. Joshua Wilner/A Writer Writes November 10, 2013 at 5:51 pm

    Vidya Sury I am saving those for 26 more posts. 😉

  5. pvariel November 8, 2013 at 7:17 pm

    Hi Joshua,
    Very Interesting one!
    A post to think about!
    How big is ours!
    I a m sure In this busy world
    everyone is busy in  their own zone
    and in between they get some time
    to browse thru and read, but if it is
    an epic one generally they just skip
    Anyways Keep going!
    Best regards
    See this comment itself
    I think its going epic LOL
    Best Regards
    Phil

  6. Vidya Sury November 8, 2013 at 12:06 am

    Epic indeed thejoshuawilner  
    What are the 26 lies?  😀

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