Have you ever asked yourself what the biggest challenge you face is as a blogger?
Maybe you have. Maybe you have sat down and created a list of action items that are impeding your ability to reach for that next level, or maybe you haven’t.
If you have any interest in growing your blog it is one of those things that you have to do. Without that information you might find yourself wandering through the desert for forty years and while it works for some people not everyone enjoys sleeping with sand and scorpions.
My Biggest Challenge Might Be Yours Too
The biggest challenge I face with growing my blog isn’t a lack of ideas nor is it a lack of a marketing budget.
Nope, my biggest challenge is time or should I say a lack of thereof. I have dozens of ideas for topics and multiple new features that I want to implement.
Time really does equal money and there is a cost to blogging that needs to be considered. Your time is worth something, call me crazy, but I am guessing that you don’t work for free.
The time you devote to writing/editing/commenting could be spent on other things. The money you spend on hosting, premium themes, newsletters, plugins and blog conferences could be spent on other things as well.
It all comes back to those famous three initials, R.O.I.
Why Are You Doing This?
Do you know why you are out here in cyberspace exchanging keystrokes with the other denizens of the ‘net? Is your blog part of a grand plan to take over the world, create a passive stream of income or be discovered as the next great author?
I think about all of these things because I have to and I want to.
I don’t want to work for minimum wage so I pay attention to how much time it takes for me to finish the projects I take on. Let me let you in on a secret, not everyone does.
Those of us who do work as freelancers have a significant amount of competition out there and some of them are willing to work for peanuts. We’ll save the discussion about how they devalue our work and hurt writers for a different post, but just know that it is happening.
Don’t be fooled into thinking that your company isn’t paying attention to how much it costs to run their social media efforts either. Companies are paying close attention to their expenditures and trying to make sure they are spending their dollars in the right areas.
Your time is worth something and your blog should be too.
What Do You Think?
What do you think about all this? Let’s talk about it in the comments.