The infographic above is a useful tool but like every other tool much of its utility is contingent upon the skill of the user. I sometimes wonder if people take the time to think about the content they produce and whether it serves a purpose or not.
Write to Be Understood and Not To Impress
You aren’t in high school anymore and you don’t need to impress Mrs. Hackleshmackle with your command of the language.
Do yourself a favor and consider who is reading your content and write so that they can understand what you are talking about. It sounds good to say that your value proposition is that you provide a turnkey solution to the dynamic environments that IT managers inhabit but it is unnecessary.
Say that your company provides a simple solution to a common problem that many IT managers face. Identify the problem, provide a brief summary of the solution and a call to action.
The difference between the two examples is that one uses jargon that might go over the heads of some people and the other doesn’t. If they don’t understand what you offer and why it is valuable they are unlikely to contact you.
Make it simple and make it easy for prospective customers to contact you.
Back To The Infographic
If you remember to keep it simple you will also find the infographic above to be much more useful.
What do you think?